Dr. Hans C. Breiter of Massachusetts General Hospital and his research team used magnetic resonance imaging to map the brain responses of 12 men while they participated in a game of chance involving winning and losing money. They found that in the gambling experiment, blood flow to the brain changed in ways similar to that seen in other experiments during an infusion of cocaine in subjects addicted to that drug and to low doses of morphine in drug-free individuals. The changes varied in accordance with money involved.
Anyway, as far as I know, no one from pickmonitor was involved in the study, so there's no need to be alarmed.
I do believe there's a part of sports betting that we are most vulnerable. Losing games you were sure you were going to win and of course the bad beat. Sometimes meaningless for the team but devastating to the human brain. This thing called tilt is always lurking around the corner. Do you have a defense mechanism that eliminates tilt? Tilt is a gamblers worst enemy. Perhaps it can't be eliminated - just minimized.